Privacy Policy

This Privacy Policy explains how Sensible Benefits, LLC, which does business as Benefixa and as BenefitProof ("we," "us," or "our"), collects, uses, and protects information submitted through our public websites, including benefixa.com and ratemybenefits.com, and the inquiry and preliminary-review forms offered on them.

1. Information you provide to us

We collect information you voluntarily submit through our forms, calls, meetings, or other communications, which may include:

• Full name
• Work email
• Company
• Job title or phone number, where you provide it
• Participation or enrollment counts
• Annual healthcare spend
• Renewal increase and other employer-plan information
• Information you enter in free-text fields, or share in calls, meetings, or other communications with us

Documents you choose to share with us

You may choose to share supporting employer-benefit documents so that we can perform a preliminary review you have requested — for example a renewal, a Summary of Benefits and Coverage, or a claims or prescription summary. Today these are shared with us by email or during a review conversation rather than uploaded through this website.

We treat documents you share as confidential, protect them with reasonable administrative, technical and physical safeguards, retain them only as long as needed for the review and our legal and business requirements, and will delete them at your request.

How form submissions are handled

Our websites use Netlify's hosting and form service. When you submit a form, your responses are transmitted to Netlify, stored in our account there, and sent to us by email. Netlify processes this information in the United States as our service provider.

2. Information collected automatically

When you visit our website, our hosting provider records standard server-log information, which may include:

• IP address
• Browser and device information
• Pages and URLs visited
• Referring URL
• Timestamps

See Cookies and similar technologies below.

3. How we use information

We use the information described above to:

• Respond to your inquiries
• Perform the preliminary reviews or analyses you request
• Communicate with you about our services
• Schedule conversations
• Provide services you request
• Operate, secure, and improve our website and services
• Send marketing communications where permitted, which you may opt out of at any time
• Comply with legal obligations and protect our legal rights

4. How we share information

We do not sell your personal information. On certain public marketing pages of our websites we use the LinkedIn Insight Tag (see Section 7), which means limited online identifiers and browsing activity may be “shared” with LinkedIn for cross-context behavioral advertising as those terms are defined under applicable law. You can opt out as described in Section 7. We do not use information you submit through our forms, or any employer plan documents, for advertising.

We may share information with:

• Service providers who support our operations — currently website hosting and form processing (Netlify) and business email and communication tools, and in future other providers such as scheduling, security or professional services — who may process information only to provide services to us and are subject to appropriate obligations.
• Legal and regulatory recipients, where we believe disclosure is required or appropriate to comply with law, legal process, or governmental request, or to protect the rights, property, or safety of Benefixa, our users, or others.
• Parties to a corporate transaction, such as a merger, acquisition, financing, or sale of assets, in connection with that transaction.

5. Data retention

We retain information only as reasonably necessary for the purposes for which it was collected, including responding to your inquiry and providing requested services, and to meet legitimate business and legal requirements, resolve disputes, maintain security, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it is used.

Form submissions are retained while we are in contact with you and for a reasonable period afterward for business and legal purposes, and are deleted on request where we are not required to keep them.

6. Your choices

You may request access to, correction of, or deletion of your personal information where appropriate, and you may opt out of marketing communications at any time (including via the unsubscribe mechanism in our emails). To make a request, email solutions@benefixa.com. We will verify your identity where appropriate and respond promptly, and within the time any applicable law requires.

7. Cookies and similar technologies

Advertising analytics (LinkedIn Insight Tag). Certain public marketing pages of benefixa.com (our home page, FAQ, the Ravn Alaska case study and the “Demand the Proof” page at /proof) and the confirmation pages shown after you submit a request or request documentary access use the LinkedIn Insight Tag, provided by LinkedIn Corporation, to measure the performance of our LinkedIn advertising and to show relevant ads to people who have visited these pages. When you load those pages, LinkedIn sets cookies in your browser and receives your IP address, browser and device information, the page you visited and the referring page. LinkedIn acts as an independent controller of the information it collects; see LinkedIn’s Privacy Policy. On the /proof page the tag does not read what you type into the request form. The confirmation pages are static and contain none of the information you submitted; the tag loads there only so that we can count completed requests. We do not place the tag on pages where employer plan documents, census, claims or financial data are submitted, or on our Start Your Review form.

Your choices. Use the “Your privacy choices” link at the bottom of those pages to opt out on your browser; turn on the Global Privacy Control in your browser (we honor it and will not load the tag); or manage ads in your LinkedIn settings. We do not load the tag for visitors whose browser time zone indicates they are in Europe, the European Economic Area, the United Kingdom or Switzerland.

Our pages also load fonts from Google Fonts, which means Google receives your IP address and standard request information in order to serve those fonts. Our hosting provider keeps ordinary server logs as described in Section 2.

8. Contact us

9. Scope

Our websites and services are directed to businesses in the United States, and are not offered to individuals in the European Economic Area or the United Kingdom. Our websites are intended for business use and are not directed to children.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Your continued use of the website after an update indicates your acceptance of the revised policy.

This page describes our public-website privacy practices and is not legal advice.